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Returning to the Cannes Film Festival in 2026, Urmimala Baruah and her daughter Snigdha Baruah utilized the international spotlight to highlight the rich cultural heritage of Assam. The Dibrugarh-based duo merged regional traditions with high-end couture, resulting in outfits that balanced sophisticated style with deep cultural meaning.

Snigdha chose a custom Manish Malhotra creation fhttps://dev.republicworld.com/or her appehttps://devnew.republicbharat.com/arance. Her blush silk outfit reinterpreted the classic Assamese veil, turning it into a modern emblem of elegance and resilience. The silhouette balanced structured tailoring with softer lines, accented by a ruby-and-diamond necklace and delicate hand-strung pearls—a pairing that gave the look an heirloom quality, bridging her personal heritage with contemporary fashion.

Urmimala wore a midnight-violet gown, incorporating the veil as an architectural element that created a bold, commanding presence. She accessorized with striking Brazilian amethyst jewellery, striking a sophisticated balance between luxury and cultural identity. The overall look was timeless and perfectly suited for the high-profile event.

Their presence went beyond a mere fashion moment. As founders of the UMB pageants initiative, the pair has committed themselves to championing women throughout Assam and the broader Northeast, creating platforms focused on visibility and empowerment. By carrying this mission to Cannes, they turned the red carpet into a venue for regional narratives that often go unnoticed in mainstream cultural conversations.